Breaking News

Asia Today ISSN 1861-4604 Sunday, October 21, 2018


Toyota ties up with Mazda to make better cars

Toyota ties up with Mazda to make better cars

Share on Facebook May 14, 2015, Reporter : BigNewsNet, Reader : 634


TOKYO - Japanese automobile rivals Toyota Motor Corp and Mazda Motor Corp have entered into a long-term alliance which will leverage resources of both companies to complement and enhance each other's products and technologies.

The move is in keeping with worldwide trend among automakers where rivals are increasingly joining forces to cut costs by building scale and spreading the load of heavy investments in new technologies.

Announcing the partnership Wednesday, the automakers hoped it will result in more appealing cars that meet the diverse needs and tastes of customers all over the world.

Likening the tie-up to an "engagement", Toyota President Akio Toyoda told media, "It's not at all about scale, or something that can be seen or measured."

A joint committee will now be set up to evaluate how best to utilize each company's respective strengths. The committee will encourage broad and meaningful collaboration across a range of fields, including environmental and advanced safety technologies.

"Mazda has proven that it always thinks of what is coming next for vehicles and technology, while still managing to stay true to its basic carmaking roots. In this way, Mazda very much practices what Toyota holds dear: making ever-better cars," said Toyoda in a statement.

"I am delighted that our two companies can share the same vision and work together to make cars better. I can think of nothing more wonderful than showing the world?together?that the next 100 years of cars will be just as fun as the first."

The two companies currently have technology and manufacturing tie-ups in which Mazda licenses gasoline-electric hybrid technology from Toyota, and will soon start producing in Mexico a small sedan based on the Mazda2, using its Skyactiv engine, for Toyota's Scion youth brand.

This latest agreement will go beyond the traditional framework of one project collaboration, aiming instead to create a whole new set of values for cars through wide-ranging medium to long term collaboration.

"I hope that by working together to make cars better, we can raise the value of cars in the eyes of consumers while also enhancing the manufacturing capabilities of our home, Hiroshima, and all the communities we are involved in as well," stated Mazda President and CEO Masamichi Kogai.

The new collaboration is expected to cover a broad range of fields including environmental and advanced safety technologies. Both the companies were silent on a possible financial alliance.

Nissan Motor Co, Japan's second-biggest automaker behind Toyota, also has an alliance with France's Renault SA, which holds 43.4 percent stake in Nissan.> BNN

More Euro Asia news of the month

Photos Japan wants to construct world’s tallest wooden skyscraper

TOKYO, Japan - As the Japanese company, Sumitomo Forestry marks its 350th anniversary in the year 2041 - it is aiming to unveil its...

Photos Tochinoshin grabs sole lead as Kakuryu loses again

Tochinoshin snatched a one-match lead Thursday after yokozunaKakuryu suffered his second loss in as many days at the New Year Grand Sumo...

Photos For the first time in years, snow alert issued in Japan

TOKYO, Japan - For the first time in four years, Japan Weather Agency has issued a ‘Heavy Snow’ alert, warning that there...

Photos Japanese police recover more dead bodies from capsized boat

TOKYO, Japan - On Tuesday, the Japanese police recovered seven bodies from a wooden boat, with indications that the boat likely came...

Photos Panasonic develops two-passenger automatic driving vehicle

Fukui [Japan], December 8. (ANI): Japanese electronic giant Panasonic has developed a two-passenger compact vehicle equipped with its...

Photos Japan’s Toray admits to more cases of data falsification

TOKYO, Japan - In a damning admission, Japan’s Toray Industries on Tuesday revealed 149 cases of quality data falsification at a...

Photos North Korean fishermen mysteriously wash ashore in Japan

TOKYO, Japan - Japanese police said that they had arrested eight men from a boat that washed ashore the coast in Japan. The police...

Photos Ardent Pokémon Go fans catch 500 million Pokémon in two days

TOKYO, Japan - In a bid to reignite the global craze about the game that lets players go to lengths for region-locked pocket monsters,...

Photos Japan Deepens Economic Support for Philippines in Rivalry With China

TAIPEI, TAIWAN - Japan is deepening its influence in the Philippines to vie with regional rival China, a welcome boost for an...

Flying Reimagined

Stock Index

Sunday, October 21, 2018

Life Style

Photo Gallery