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Asia Today ISSN 1861-4604 Friday, December 15, 2017

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The most frenzied shopping day of 2017 - Black Friday begins

Shopping days of 2017 kickstarted on Friday

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CALIFORNIA, U.S. - As the year’s busiest and most frenzied shopping days of 2017 kickstarted on Friday, experts forecast a strong performance for the holiday season this Black Friday.

Experts based their forecast on the excitement in the crowds and the deals being offered - however, retailers are believed to be carefully watching for indications of whether they'll have a fruitful holiday season or suffer losses.

For years now, Black Friday has been the most frenzied shopping day of the year, but retailers and customers alike lost interest in the festival in the year 2014 when the Saturday before Christmas surpassed Black Friday sales.

For this holiday season, the forecasts have reportedly been strong.

Consultancy firm Deloitte has predicted that retailers will reap between $1.04 and $1.05 trillion this Black Friday. 

Along with the sales recorded this Black Friday, the entire Thanksgiving weekend, will be the first solid indication of whether those expectations are on the mark.    

Early on Friday morning, the situation remained mixed and reports noted that the initial traffic recorded was brisk at Eastview Mall in Victor, Ontario County, New York where teenagers arrived ready to shop when popular stores like Hollister, American Eagle Outfitters and Bath and Bodyworks opened at 6 a.m. with special timed deals.

While some retailers remained optimistic about the shopping season, other retail giants seemed to record slow sales.

Some reports noted that many retailers began rolling out their Black Friday deals before the Thanksgiving Day dishes were put away, leading many enthusiastic shoppers straight from the dinner table to the mall.

Meanwhile, some shoppers chose to remain warm and shop from the comfort of their houses.

According to Adobe Analytics, as of 5 PM on Thanksgiving day, shoppers had spent $1.52 billion online - 16.8 percent more than last year.

Further, reports noted that buying and browsing on smartphones hit a new record, with 46 percent of traffic occurring with the click of an Android, iPhone, or other pocket-sized gadgets - a 15 percent leap over 2016.

Amazon said that purchases made with its mobile app were 50 percent higher on the holiday than the number placed on smartphones on Thanksgiving last year.

Analysts noted that that trend was expected to continue on Friday, and Adobe predicted that shoppers would make $5 billion in purchases, 16.4 percent more than Black Friday in 2016.

Further, an analysis by consultancy PwC stated that during Thanksgiving week, some 35 percent of shoppers said they intended to do most of their shopping on Black Friday this year, down from 59 percent in 2015.

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